*There are many strategies out there to pick stocks and none of them are full proof.
It's all about Stock Picking!
How do you know if a stock pick is good or not?
Let me start by naming some stock picking strategies that at one point or another outperform all the others:
-The most famous of all is the stock picking monkey: Stock picks are procured by laying out the newspaper and handing a monkey a red pen.
-The "catchy symbol theory" posits that companies with subjectively clever ticker symbols, like Flextronics (Nasdaq: FLEX), CDC (Nasdaq: CHINA), and Avis Budget Group (NYSE: CAR) will outperform, because people have an easier time remembering and identifying the stock
-The infamous dart throwing strategy which is pretty self explanatory…
-And my favorite one: The "CEO handicap theory," which supposes that stocks whose CEOs have low golf handicaps will outperform the market. (Note to non-golfers: Lower is better).
Yes, all these strategies DID outperform the market on multitudes of occasions and there are many more examples of these "brain dead" strategies.
So, do I mean to say there are no data driven strategies we can hang our hats on? That we can just blindly choose stocks and expect to fair better than the market?
Of course not!
The point I am making here is simply to make you conscious of the incredible randomness of stock performances. Of course this makes sense otherwise everybody would be rich, which is simple utopia.
Here are my personal thoughts on stock picking and some might disagree with me on this:
I believe that to be successful picking stocks you have to be aware of the fundamentals (overall health of the financial situation of a company) of the company AND the technical presentation of a stock. Of course in the long run, a company with great fundamentals will likely outperform the market but that's IF it retains its status of a company with good fundamentals. Remember, the past doesn't guarantee the future…
So the bottom line is that you START by finding companies with good fundamentals and an easy way to do that is to use websites like MSN money and stock scouter
http://moneycentral.msn.com/investor/StockRating/srsmain.asp where you can simply enter the company name or a ticker symbol and click Go. Then you look at the fundamental rating. Yes there is more you could do with this, like searching for the stocks by overall ratings and investing in them but if it was that easy…
Once you have a few stocks you like based on their financial situation, you need to use your own judgment using some technical indicators that will help you determine WHEN to get in, if at all…
Happy trading and don't forget the two rules:
#1 Protect your capital
#2 Don't forget rule #1
Happy trading
Eric LeRiche
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